What happened to creativity?

I'm on a mission to find people who agree with me that what hip-hop and r&b has turned into is a disgrace. There are people out there who feel what soulja boy puts out is hot, some people swear by Gucci Mane and woka floca flame, i'm just asking why what is so hot about what they are saying? And what kind of name is woka floca flame anyway? I come from an era where everybody had creativity and diversity and you had like three or four albums to choose from, now they are lucky if they get me to buy one. There is hope though, I have one rapper in particular that I support, he is an upcoming rapper by the name of TJ the Soulful Rapper. He has a New York old school flow with a touch of soul. There are some others but this one I know about, follow him on face book, myspace, twitter and at http://www.reverbnation.com/tjsoulfulrapper let me know what you think. Check out XV too, if you know of people let me know, and i'll tell you what I think. Check out XV on facebook, myspace, and you tube